Project Brief
Re-create JotForm's brand identity and it's products' overall position.
What is JotForm?
JotForm enables you to create online forms, collect responses directly in your email, and manage your data from your devices.
My role
Creating brand identity, illustration, landing page and mockups
Given Time
1 week
Current Brand Identity
JotForm has been using their form since 2015. It consists of a bold text and a semi-realistic pencil icon. JotForm's distinctive primary color orange is beneficial to glow among the competitors.
JotForm also has a friendly mascot named Podo. See current brand assets from here.
JotForm's current logo
JotForm's friendly mascot Podo
JotForm Landing Page
JotForm Blog
Re-Branding
Concept
JotForm has been using the same logo for years but the way It works remain the same.
The way I see is that JotForm is made of various layers. You (or your company), the data you collected from your forms, and the people who use those forms.
Hence I outlined these keywords: User, online form, data, paper, organization, easy-to-use builder
Logo Sketches
My aim was to capture JotForm's relationship with its unionized products that work altogether.
I also wrote down the positive feedback we gathered from users and outlined some keywords that they use to define JotForm -> User-friendly, easy-to-use, playful, modern
Final Logo
Finalized version
Main intention was to demonstrate JotForm's key values and create a minimized visual representation.
In this case;
- Forms & Documents -> Benefits
- Digital Screens -> Platforms
- Organized Business -> Outcome
Illustrations
I created a set of illustrations to be used in various places (landing, social media, blog) and welcome a more diverse user base.
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Executions
JotForm's landing page.
JotForm's My Forms and Form Builder pages.
JotForm Mobile Forms App
Marketing Assets
Object Mockups
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