Magick Potion is an energy drink that's made to look like a magical potion.
It mainly focuses on video game players who would like to buy real life versions of in game healing potions,
as known as "mana".
It mainly focuses on video game players who would like to buy real life versions of in game healing potions,
as known as "mana".
Moodboard
Video games generally have various types of potions for players to use them in various occasions, such as potion for healing, potion for strength, etc.
Main focus for this brand was the "potion for energy".
Video games generally have various types of potions for players to use them in various occasions, such as potion for healing, potion for strength, etc.
Main focus for this brand was the "potion for energy".
This has led me to create a youth-oriented, very playful and energetic brand with enjoyable beverages that video game players would like to purchase.
Logo Variations & Stickers
Brand ID Guideline Booklet
Stationary Set & Product Mockups
MagickShop UI/UX Design
UX Research & Wireframes
MagickShop (the website of MagickPotion) was one of my first attempts in UI Design. I didn't know how to choose colors, adjust the font size and select the best typeface.
MagickShop (the website of MagickPotion) was one of my first attempts in UI Design. I didn't know how to choose colors, adjust the font size and select the best typeface.
First thing I intended to implemet was to give "magical" feeling of the so-called potion of this brand. It was meant to feel like the website is from a fantasy game or another universe where fairies exist and their dust are used to make these energy drinks.
I created personas.
I have created a strategy by asking these 3 questions:
I have created a strategy by asking these 3 questions:
- Who are they?
Video game players.
Video game players.
- What is their main goal?
Drinking fantasy-like beverages and getting energized while playing video games.
Drinking fantasy-like beverages and getting energized while playing video games.
- What is their main barrier to achieve it?
They struggle to find the best match for their youthful energy and beloved fantasy worlds.
They struggle to find the best match for their youthful energy and beloved fantasy worlds.
After a little UX research, I made the first draft of wireframes. The draft website would have these pages: Landing page, categories, product page, check-out, log in & sign up.
UI Designs
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